THE TEXAS BLADE: Keeping up with your best clients

Thursday, January 28, 2010

Keeping up with your best clients

Our Best Customers are our past customers. It is so important to continue to keep in touch.
A few ways to keep in touch:
1. Social Media- if you need help with this one, I would suggest Jennifer Bagley: http://www.jenniferbagley.com/
2. Client management software- A great one to use is: www.livephonetime.com. You can customize phone approaches for different clients, manage your calendar and schedule appointments.
3. Mailers
4. A newsletter
5. Promotional Emailing- be careful with this one..... you dont want to become spam. just a few times a year.
6. Business Gifts- Put a Quality Billboard in your clients home. Something that will truly last forever..... a gift from Cutco Logo Gifts: www.mycutcorep.com/brentgalligan
7. LAST AND MOST IMPORTANT: SAY "THANK YOU!"

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"We've given gifts in the past that have either been wrapped or in a box. 90% of the time, the client never even opens the gift. When I hand a client the box with the engraved Cutco spreader, they open the box immediately when they see Cutco on the box. We've had an amazing response with these gifts.
We use them in many situations: as a thank you for referrals, as a thank you for timely payment, for closed jobs, bigger jobs, as gifts for potential clients, among other things. I have them with me at all times!
Also, thank you so much for the fantastic referral. Pam is wonderful, very pleasant lady, and it looks like we are going to get the job. I did give her a Cutco spreader, and she said that that is her FAVORITE Cutco knife, so that worked out well!”
--Jeff Houran, Sales Manager (Ferguson Roofing Co.)

“I gave one of the Cutco gifts, the engraved Scissors and Spreader, to a client who relocated with her husband to Miami, Ohio. She called me out of the blue last Monday and said, “Sarah, I love my scissors and I think of you every time I pull them out!” My clients love these gifts, and I will continue to give them.”
--Sarah Brigham-Partlow, Sales Associate (Laura McCarthy Real Estate)

“I stopped by the home that my buyer clients had just purchased. We had cake and tea and then I presented them with the knife set (1 knife, 1 spreader). They loved it. They made nice comments about the set and then they noticed my name and RE/MAX logo engraved on them. They loved it even more. They made the comment that they would be thinking of me every time they used these 2 tools. I was very pleased with their reaction and I do believe they will be using these utensils and seeing my name often. Thanks for bringing this unique and wonderful closing gift my way!”
--Cindy Boone, Assistant Managing Broker (Re/max Realty South)

“I want to thank you very much for your awesome service that you provided for my mom & I. Having a set of knives with our logo brand on it is so much better than the gift certificates we were using. I also want to thank you for your followup with my mom & I since it only took about 7 days to get our order & you followed up twice just to make sure everything was ok. You have pride in your work and it shows!”
--Chris Saizan, Realtor (Keller Williams Realty)

“The cake slicer was impressive. Saturday I went to all my 5 buyers that recently closed escrow and delivered a cheesecake with the slicer with a ribbon tied around it. I also gave them a thank you card and Home Depot gift card. They were totally surprised and happy to see me bearing gifts and food while they were busily working on their homes and moving in. It was a totally cool, fun, and rewarding experience! If I had never ordered your product I would have never done something like that.”
--Lisa Manifold, REO & Short Sale Listing & Buyer Specialist (Keller Williams Realty)

“Thank you for the great service you provide to/for my team. The ‘Cutco’ line of cutlery is the absolute best and our clients love them. Having such a wonderful closing gift for our clients gives us a very professional appeal and will set us apart from other agents. Having our name, phone number and the Keller Williams logo on each knife keeps us in the forefront of our clients’ minds.”
--John Stalberger (Keller Williams Realty)

“A little bird told me that you have been approached by a Cutco salesperson by the name of Brent Galligan. I'd like to encourage you to give Brent a little of your time. I bought the entire line of Cutco knives from my son a few years ago when he sold them for a brief time, so I already knew the line when I was first approached. The agents in Boise and then in Temecula absolutely LOVED the products and here is how I did it:
1. I first made sure that I had a few Cutco knives (engraved with the KW logo and contact info on it) in my possession. Brent can help you with this.
2. I then brought the products to the ALC meeting and showed the agents and asked if they would be okay with Brent giving a SIX-minute presentation (and it really is only SIX minutes) at the next sales meeting. They heartily agreed and your ALC will as well. This is what you must emphasize to get their attention: the fact is, most closing gifts given are consumables. These knives are used over and over and your name & contact info are in front of their face on a daily basis. They'll never forget you!!
3. I then let the Cutco guy have his six minutes at my meeting and he does the rest on his own after the meeting. Andy will explain the process when you first meet with him.”
--Arlis Travis (Keller Williams Realty)

“The CUTCO knife brand has been a great success for a closing gift for our clients. We have given several types and kinds of gifts over this past 14 years in our Real Estate business and have found that this one is far superior to all the others. Far superior because of the quality of the gift for the client and the ‘longevity’ of how it will stay in front of our client for years and years! I have had several calls from clients who have been thrilled by the gifts and that they are actually using them! I highly recommend setting yourself apart and giving the gift that will make happy clients and get you referrals for years to come!”
--Dennis Glavin, Associate Broker (The Glavin Group Real Estate Service)

“Thank you for your suggestion of using the CUTCO knife brand as both my house warming gift to clients, and my referral gift to my contacts. I was waiting to write you this until I had received some feedback or leads off of the program I have set up with your knives. I am writing now because the response has been better than I anticipated. All of my clients love the knives, and have already had leads generated and a sale closed from referral people that were quick to request their referral knife. All in all I am very pleased with your product and the extra edge they have added to my business.”
--Andy Elliott (Keller Williams Premiere Partners)

“Thank you so much for the new knife! It is truly appreciated. And thank you for all of your help coordinating our holiday gifts. It went very smoothly and all of our client and associates seemed very happy with them. I am sure I will be contacting you for ’09.”
--Kim O’Donnell (ARCO)

“Thanks again for the nice knife set. We have been getting a lot of use out of them. Our customers are also giving us a lot of positive feedback on the carving sets.”
--Craig Briddell (ARCO)

“Hey Brent…can’t thank you enough for your knowledgeable exuberance and never ending service with Cutco products. After enjoying my own personal set for 20 years now, (and they still look like the day they were delivered), I have come to believe my Cutco closing gifts meet my stringent expectations of never ending quality, a product I can engrave or personalize with my info or the recipient’s, and something my clients will routinely use and be reminded of our relationship. As they give me referrals or come to me with repeat business I am in a position to add to their fine collection. Priceless… Thanks Brent…you’re the Best!!!”
--Merle Schneider, Broker/Co-Owner (Schneider Real Estate, Inc.)

“I have been using CUTCO products as closing gifts for several years and the response from my clients is one of great appreciation and awe. The knives look so beautiful and my clients can't believe I am giving them such an awesome gift! I used to give gift certificates to a local restaurant and realized long ago that a gift certificate is used up very quickly and never thought of again. My branded CUTCO products are there for life!”
--Diane Krause (The Krause Team/Keller Williams)

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Thursday, January 28, 2010

Keeping up with your best clients

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THE TEXAS BLADE

WEEKLY VIDEOS TO INSPIRE YOU! : REACH FOR YOUR GOALS!

Thursday, January 28, 2010

Keeping up with your best clients

No comments:

Post a Comment

Outspoken Media

Support the Haiti Disaster Relief Effort

The Perfect Business Gift

The Weather Channel: Your Local Weather Outlook--Austin, TX (78723)

Join me at a YLC networking event!

Blog Archive

NewsTalk Texas

Food & Wine: Recipe of the Day

Twitter

SUBSCRIBE TO TEXAS BLADE

Research Commentary from REALTOR.org.

Mortgage Rates Update

Valuable To Your Business

About Me

Followers